Table Topics Breakfast Seminar:
Saturday, Feb 14, 8:30-10 AM
Room 201A
$25 in advance/ $30 at door
Scheduled Topics - relevant to both ARTISTS and GALLERIES:
TABLE 1: Ask the Expert.
Are you looking for ways to leverage the internet marketing strategies? Bring any of your ideas, questions and concerns to this roundtable and small business marketing expert Karyn Greenstreet will solve them!
Led by Karyn Greenstreet, President, Passion for Business
TABLE 2: How to Run a Successful Business in Tough Economy.
Are you looking for ways to achieve financial success in an uncertain economy? Take this opportunity to learn some effective financial strategies to survive and thrive in an uncertain economy from someone who has managed 30 years of ups and downs.
Led by David Brooks, Appalachian Spring.
TABLE 3: Rev Up Your Internet Marketing.
Charge up your battery and bring your questions for a lively, interactive conversation about free and paid e-marketing to expand your reach and rev up your sales. Learn how to use social networks and Google services that cost nothing, and evaluate the fee-based programs to get the most for your money. Participants should bring a laptop with wireless capability.
Led by: Wendy Rosen, founder and president, The Rosen Group.
TABLE 4: E-newsletters using Constant Contact - Why you should do it right now!
Don't hesitate any longer. Learn why, when and how to add email marketing to your toolkit. Facts and figures from Constant Contact will be given and story ideas and examples will be handed out.
Led by: Alison Brooks, Handscapes Gallery
TABLE 5: Take the “cons” out of consigning.
How to establish consignment relationships that work for artists and retailers. We’ll discuss incentives, ethics, trunk shows and accounting and explore how fresh inventory can increase the bottom line for everyone.
Led by Douglas Brugger, Show of Hands.
TABLE 6: What to know in advance to better weather a disaster.
Be prepared! How to survive a hurricane, earthquake, burst pipes or other unexpected disaster. It can happen to you, too.
Led by Donna Milstein, Hanson Galleries
Topics relevant to ARTISTS:
TABLE 7: What I wish I knew my first two years in business. (Artist point of view)
Want to cut your learning curve? Attend this inspirational welcoming session loaded with content about the business side of being an artist.
Led by Bonnie Blandford, Concepts in Metal.
Topics relevant to GALLERIES:
TABLE 8: What I wish I knew my first two years in business. (Retailer’s point of view)
Same as above, but from a retailer’s point of view.
Led by Karen Hohler , Whippoorwill
TABLE 9: How to Build Your Craft Jewelry Business.
Are you looking for fresh ideas in buying, displaying and selling handcrafted jewelry. Come hear how this mother/daughter team has built a stellar jewelry business.
Led by Cindi Ray and Wendy Dunham, Carlyn Galerie.
TABLE 10: Advertising and public relation strategies for galleries.
You need to get the word out about your fabulous craft gallery …but what works? This discussion will include strategies for creating a marketing plan that fits your business, your market and your budget. Learn effective strategies for print, radio, direct mail, e-mail and PR as well as how to attract unpaid editorial coverage.
Led by: Ann Pifer, The Grand Hand.
TABLE 11 You’ve Got Sales! The beginner basics of an e-gallery.
Designed to meet the needs of retailers just beginning to establish their web presence, these web-savvy leaders will share basics and practical tips to help you market your business on the web.
Led by Diane and Madis Sulg, Maddi’s Gallery.
TABLE 12: Customer Incentive Programs. Gain new customers and inspire customer loyalty with customer incentive programs that work. Learn a wide range of ideas based on a series of interviews with several galleries from around the country.
Led by Larry Williams, Hanson Galleries.
Sponsored by CRAFT Education Committee -
Donna Milstein, Alison Brooks, Sherry Masters and Nancy Giere
Plan to attend CRAFT's Networking Night:
Saturday, February 14 from 6-7:30 PM
Beverages, snacks, and time to talk to old friends as well as meet new ones.
Room 204AB
Everyone Welcome -
Many thanks to Eric Shea of Packaging Specialties for sponsoring this event!
Laurie Wickham at Gallery Morada in Islamorada, FL suggests Teri's Restaurant, 1126 S 9th Street, Philadelphia (in the Italian Market section, one block below Washington Ave.)
Laurie says: "No reservations necessary, BYOB, entrees $20 or less, appetizers $10 or less, and all cooked to order. Vegetarian friendly. Open 5pm Wed - Sunday. Chef Davis Denick is the son of artist David Denick, who shows in Gallery Morada and A Mano Gallery. He's a wonderful chef - I've enjoyed his food! Tell him the Keys contingent sent you!"
Hear about it, talk about it at the next T3 - Third Tuesday Teleconference, scheduled for February 17 from 10-11 am, EST
Karen Hohler leads the discussion: email your thoughts to Karen at hohassoc@aol.com
T3 remains a FREE a benefit of CRAFT membership.
Click here more information
CRAFT is a national organization of artists, retailers & show sponsors working to support American craft, save money, educate & network.
Submitted by Susan Clayton, susan@thegrandhand.com
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25-Apr-11