CRAFT Marketing Plan to be unveiled at Annual Dinner
Friday, February 15 6 pm cocktails, 7 pm Dinner at the Loew’s, Phildaelphia
Register online at www.CRAFTonline.org click on Register now online
How can C.R.A.F.T. help your business grow? Attend the annual meeting and dinner at 6PM, Friday, February 15, at the Loew's Hotel, Philadelphia to hear exciting news!
Haven't we all wished that we had the advertising budget of that big retail chain down the street? And great ads designed by professional designers? And sophisticated in-store graphics? And the instant recognition and power of a great brand like the Target “bulls-eye”? Think of how our businesses could boom if we had that kind of pull with consumers!
The C.R.A.F.T. board of directors has spent much time over the past year thinking and talking about how we can more effectively market American craft to consumers, and do that in a way that specifically benefits our C.R.A.F.T. members. To help guide us in this project, the board has worked with Chuck Ruhr as a marketing consultant. Chuck founded and built one of the Midwest's largest and most award winning agencies. Over the course of 30 years his agency won scores of National creative awards including several CLIOS and a TV industry Emmy Award. His agency created much of the original, landmark advertising for Target, including their current longtime theme line. He also served as top advisor to the Governor of Minnesota and a U.S. Senator.
Chuck has guided us through a thorough and professional process similar to what he has done for major corporations to help them develop a “brand” that can then be used as the basis for a wide variety of advertising and marketing programs. At the C.R.A.F.T. annual meeting and dinner, Chuck will present the results of our market research, unveil the new visual identity that has been developed on the basis of that research, and discuss how it can be used by C.R.A.F.T. members to grow their businesses.
Although Chuck oversaw the work of a team of marketing professionals - including a market researcher, graphic designer, and advertising copywriter - who were formally retained and paid by the C.R.A.F.T. organization, he had kindly donated his own time free of charge to C.R.A.F.T. on this project. His daughter, Ann Ruhr Pifer, who is a member of the C.R.A.F.T. board and owner of The Grand Hand Gallery asked him really nicely if he would help out with this, and we are grateful to him for his time and expertise.
Register online for the CRAFT annual meeting and dinner now by Clicking Here. See you in Philly!
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25-Apr-11