Table Topics Breakfast Seminar
Sunday, Feb 17, 8:30-10AM
Room 201A $25 in advance, $30 at door
TOPICS
TABLE 1: Customer service and beyond. Create a reputation for outstanding customer service that will make your customers return again and again. Tips and ideas will be shared to help you stand out from the rest. Led by Pam Corwin, Paper Scissors Rock.
TABLE 2: Hopping on the Green Bandwagon. How to sell high style, earth friendly home furnishings and gifts. What works - What doesn't. A discussion on how to incorporate environmentally friendly items into your inventory from a store that's been doing it for eleven years. Led by Jenn Sem, Home and Planet.
TABLE 3: The basics of Web marketing (a beginner course for retailers). Designed to meet the needs of retailers just beginning to establish their web presence, these web-savvy leaders will share basics and practical tips to help you market your business on the web. Led by Diane and Madis Sulg, Maddi's Gallery.
TABLE 4: E-newsletters using Constant Contact (an affinity partner.) Why you should do it right now! Don't hesitate any longer. Learn why, when and how to accomplish this. Facts and figures from Constant Contact will be given and story ideas and examples will be handed out. Led by: Donna Milstein, Hanson Galleries
TABLE 5: What you need to know to sell your Craft Business. What is involved in getting your business shaped up in order to try to sell it. Hear how three craft stores were recently able to accomplish this. Led by Gloria Brooke, Brooke Pottery
TABLE 6: What I wish I knew my first two years in business. (Retailer's point-of-view). Want to cut your learning curve? Attend this inspirational welcoming into the craft retail business loaded with content to make your first few years easier. Led by Karen Hohler , Whippoorwill Gallery.
TABLE 7: What I wish I knew my first two years in business. (Artist point-of-view.) Same as above Table 6 but from an artist point of view. Led by Bonnie Blandford, Concepts in Metal.
TABLE 8: Take the “cons” out of consigning. How to establish consignment relationships that work for artists and retailers. We'll discuss incentives, ethics, and accounting and explore how fresh inventory can increase the bottom line for everyone. Led by Douglas Brugger, Show of Hands.
TABLE 9: The Elephant in the Room. Are retail sales of American Crafts in decline? If so, why? And why isn't anyone talking about it? A discussion directed towards artists and retailers. Led by Tony Serviente, Serviente Glass Studio
TABLE 10: Advertising and public relation strategies for galleries. You need to get the word out about your fabulous craft gallery …but what works? Discussion will include strategies for creating a marketing plan that fits your business, your market, and your budget as well as print, radio, direct mail, e-mail and PR (attracting unpaid editorial coverage by local media). Led by: Ann Pifer, The Grand Hand.
TABLE 11: Closing the sale! Salesmanship can make or break your business. Take away valuable tips on setting your store's salesmanship standards to get the best results. Includes training help. Led by Larry Williams, Hanson Galleries.
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25-Apr-11