Philadelphia BMAC Show Aug 5, 2007
Table Topics Breakfast Seminar
Sunday, Aug 5, 2007 8:30-10AM
Room 201A $25 in advance, $30 at door
TOPICS
TABLE 1: The basics of Web marketing (a beginner course for retailers). Designed to meet the needs of retailers just beginning to establish their web presence, these web-savvy leaders will share basics and practical tips to help you market your business on the web. Led by Diane and Madis Sulg, Maddi’s Gallery.
TABLE 2: Customer service and beyond. Create a reputation for outstanding customer service that will make your customers return again and again. Tips and ideas will be shared to help you stand out from the rest. Led by Pam Corwin, Paper Scissors Rock.
TABLE 3: How to hire, train and retain good employees. Learn to cut down on costly employee turnover and have happy, productive employees for the long term. Led by: Donna Milstein, Hanson Galleries
TABLE 4: Hopping on the Green Bandwagon. How to sell high style, earth friendly home furnishings and gifts. What works - What doesn't. A discussion on how to incorporate environmentally friendly items into your inventory from a store that's been doing it for ten years. Led by John Clark, Home and Planet.
TABLE 5: "Blood pressure rising? It's beginning to look a lot like the holidays..." Keep your holiday planning simple but SMART! Get your business and staff ready for the holiday season. Discussion will include buying strategy, selling techniques, advertising, customer service, displays and key dates on the calendar. Led by Mike and Sue Shapiro, Shapiro’s at Baywalk.
TABLE 6: What I wish I knew my first two years in business. (Retailer’s point-of-view). Want to cut your learning curve? Attend this inspirational welcoming into the craft retail business loaded with content to make your first few years easier. Led by Karen Hohler , Whippoorwill Craft’s Gallery.
TABLE 7: What I wish I knew my first two years in business. (Artist point-of-view.) Same as above Table 6 but from an artist point of view. Led by Mary Kesler, Davin and Kesler.
TABLE 8: Take the “cons” out of consigning. How to establish consignment relationships that work for artists and retailers. We’ll discuss incentives, ethics, and accounting and explore how fresh inventory can increase the bottom line for everyone. Led by Deb Kneale, Show of Hands.
TABLE 9: Survival tips for a changing customer. How to tap into, turn on and sell the younger market. The future of your business depends on this. Led by: Frank Burkhauser, SOTA Spirit of the Artist.
TABLE 10: Advertising and public relation strategies for galleries. You need to get the word out about your fabulous craft gallery …but what works? Discussion will include strategies for creating a marketing plan that fits your business, your market, and your budget as well as print, radio, direct mail, e-mail and PR (attracting unpaid editorial coverage by local media). Led by: Ann Pifer, The Grand Hand.
TABLE 11: Closing the sale! Salesmanship can make or break your business. Take away valuable tips on setting your store’s salesmanship standards to get the best results. Includes training help. Led by Larry Williams, Hanson Galleries.
TABLE 12: Using a POS system to get the most out of your retail business. Learn how you can track sales, wholesale and consignment inventory, and manage customer relationships all while saving time & money, reducing human error, and increasing control. Led by Kurt Gollhardt, of CerTek Software Designs, creators of Artisan Point of Sale Software.
TABLE 13: Understanding the new trends in advertising and marketing. Topic will include new customer service strategies gathered from consultants, conferences and target marketing publications. Led by Wendy Rosen, President, The Rosen Group.
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